Ivan Cruz leads with compassion, clarity, and over 20 years of experience in the medical field. For the past five years, Ivan has dedicated his career to guiding families through the often overwhelming process of building comprehensive care plans, navigating senior placement, and creating financial healthcare strategies tailored to each family’s unique needs. After stepping away from the corporate healthcare consulting world, Ivan launched Open Arms with a clear mission: to bridge the daunting gap families face when making critical decisions about senior care. His deep understanding of both the medical and senior care landscape allows him to educate, empower, and support families in developing care, placement, and financial healthcare plans that not only meet their current needs but also protect their legacy for the future. Ivan and his team specialize in navigating the emotional and logistical complexities that come with aging—especially when families are unprepared. His work is rooted in empathy, advocacy, and a passion for ensuring seniors and their loved ones feel seen, supported, and equipped as they face one of life’s most important transitions. It would be an honor to serve you.