Greystar

Greystar, founded in 1993 by Bob Faith, has established itself as a leading force in the rental housing industry by delivering world-class services with integrity and character. With a focus on people, genuine relationships, and shared values, Greystar has created a unique company culture that guides everything they do.

In 2012, Greystar entered the senior housing sector with a mission to redefine the concept of active adult living. By recognizing the growing 55+ demographic, Greystar introduced purpose-built rental communities tailored to meet the specific needs of Baby Boomers. Unlike traditional independent living, Greystar’s active adult apartment homes offer a maintenance-free, “lock-and-leave” lifestyle with flexible, à la carte services.

Today, Greystar is the largest developer and manager of active adult apartment homes in the U.S., with multiple brands catering to different market segments. The Overture and Everleigh brands target affluent consumers, while the mid-market Album communities provide a more accessible, value-oriented option. This segmented approach allows Greystar to meet diverse demands, offering a high-quality, customer-focused living experience that fosters social engagement and a vibrant community life.

With a strong emphasis on resident satisfaction, Greystar’s active adult communities consistently rank among the top in resident retention and team member engagement. The combination of tailored services, engaging programming, and a supportive environment ensures that residents enjoy a fulfilling, connected lifestyle, all while maintaining a significant advantage over traditional independent living options at a competitive price.

Types of Care Provided by Greystar